《本叔的商业英语》关于BE Basic —外貿寶寶第一課

Feature：

Entry level knowledge of international business in 6 lessons.

Get to know your international business career in the next 10 years.

A brief guide to what skills to be acquired in advancing your career.

Understand all the major channels and strategies for customer searching.

A comprehensive view of the whole CRM process with example, from finding a customer to closing a deal。

The course:

Modulus 1 – Professional development

外貿 (refer to international business) is a kind of channel business

that was considered to be highly profitable back to some decades ago.

Although it is no longer the case,

this career still attracts thousands of people join in every year.

In modulus one we will see what is the typical career path in this field from an insider view.

What is the possible opportunity to diversify,

and what skills are required for growth.

The modulus will discuss the track of:

A:?Professional management, the P & M directive;

B:?Start-up, the possibility to be your own boss, its lifestyle, and what it takes.

C: China representative of foreign company,

? ?work for boss from overseas,

? ?what is the essential skills and expectation of the role.

Another part of the modulus is about continuous learning and improvement.? We will discuss:

The growth matrix: 4 factors that dominate career growth of all kinds.

How do they impact, and how do they be acquired.

3 levels of a 外貿猿’s job － CS, sales and marketing. How are they related to your daily life.

How to deal with job change, how to accumulate experience in different ways.

Learning business communication, BE skill and so on.

Modulus 2 – Channels

This modulus aimed to answer the first question always being asked: “where to find my oversea customers?”.

We will go through all the major channels one by one.

Feature, advantage and disadvantage, suitability and success factors…etc.

Having board knowledge of all channels enable you to make sensible

decision on investing the most suitable channel for your business.

Modulus 3 – CRM

CRM funnel has long been used as a tool to manage sales process and is proved to be effective.

Without going into too much details of CRM theory, we will, in this modulus,

break down the 3 major stage of CRM funnel and relate it to selling activity.

By using an example of an email thread between a buyer and seller,

we will visualize the essential factors that is included in the “prospect” phase,

of which the most concerned area and is regarded as 「客戶跟進」in some case.

The benefit:

Participants are supposed:

To have a clear view of career roadmap in this field

to know what is essential to learn and acquired in order to growth

to know, from zero, what is the common ways of finding customers

to have board knowledge, the pros and cons of using different channels and tools,

which help them to make investment decision

to have a comprehensive view of the whole sales process, starting from zero to closing a deal.

to experience how business English writing could make a difference during the communication process

to connect with further learning resources